David has presented to audiences worldwide from young too old. He has an unconventional background and has operated around the globe for over 30 years in every climate and terrain. He is a military veteran, humanitarian, search and rescue instructor, defensive tactics instructor and certified bodyguard for high risk areas. He has an in depth background in Special Operations. David is veteran entrepreneur and has created successful multi-million dollar enterprises from the ground up.

Website Design and Digital Marketing

If I could choose one thing to do in my spare time outside of spending time with family and public speaking, it would be digital marketing and website/brand building.  I just LOVE it! - David

I have built and exited three companies over the past 20 years.  My creativity and digital marketing skills have accelerated my own brands and I has been hired by many others to do the same thing for them.

The main things needed fo a successful website launch:

I will provide this guidance as well as the know how to create or modify your website and brand into a dynamic, clean and purposeful marketing tool.

1. Purpose and Goals

Determine the purpose of your website. Is it an ecommerce site designed to sell items online? Is it mainly an informational brochure for your business? Is it a blog that you intend to update regularly with posts? This will be your starting point.  I am an expert at Shopify for ecommerce solutions as well as www.godaddy.com for a more informational site.

2. Domain Name

Choose and register a domain name for your Web address.  I recommend www.godaddy.com

3. Priorities

Determine what is critical for your website today. Can you start with a simple site and add more bells and whistles later? Write down what you need now, versus later.  Simple and clean is best for impact and a positive customer engagement.

4. Site Pages and Features

Develop a list of your website requirements. For example:

  • Number of website pages and key categories
  • Images and videos you would like to have seen
  • Tools such as online forms, blogs, customer reviews, maps, slideshows
  • Links to or integration with social media
  • Video and/or audio players such as a Podcast
  • Shopping cart (included with Shopify)
  • Tech support (I provide this first level of support)
  • Mobile device optimization (so your website looks good on mobile devices) - Shopify has an excellent mobile view since over 50% of all website interactions ar on mobile phones.
  • Easy way to make content updates (Your website will be YOURS and not mine.  I will transfer knowledge and build you into an independent digital marketer unless you do not want to deal with it, then I can do all that is needed to scale your brand and conversions to sales.)

5. DIY vs. Professional Service?

Decide if you want to create a website yourself or if you want to outsource the development and design to an expert. Most DIY website building tools are now made with small business owners in mind, and do not require coding or design skills. Non-technical people can achieve a professional-looking result just by following the online instructions included with a good DIY tool. (Even though you can build a template based website fairly quickly, critical skills that create space, cemetery and a fast navigation and buying experience are key elements that come from experience.)

6. Website Builder

Choose a website builder. This can be either a do-it-yourself tool, or a professional service that sets up your website for you according to your specifications. Do an Internet search or ask colleagues for recommendations. (Again I recommend Shopify for reliability, ease, price, search engine optimization (SEO) and the smoothest ecommerce process available.)

7. Hosting

Your site will need to be stored on a computer accessible over the Internet in order for visitors to reach it online. For that you’ll need a Web hosting company. Some website builder tools include hosting — just use the tool, follow the instructions, and it will automatically get the site online for you. Or another approach is to choose a hosting company first (such as the one where you bought your domain name), choosing one that offers a website building tool or service. (Included with Shopify)

8. Connect Your Domain Name to Your Website

If you choose to use a website builder tool that places your website online on the builder’s domain name instead of yours, redirect (also known as web forwarding) your domain name to where your website is located. That way you will have a Web address that’s easy for customers and the public to remember, so you can build up your brand with and to make marketing easier and more effective. (www.godaddy.com is by far the best hosting service for your domain and the connection to Shopify takes minutes to accomplish seamlessly.)

9. Plan and Develop Content

Determine what website content is essential and create it. What information will your visitors find valuable? At a minimum, make sure your website shows your business’ contact information such as your company branded email and phone number, as well as any required information your line of business may require such as a state license number. Note: Your domain name can be used to create a company branded email. Check with your hosting company or the company you bought your domain name from. (Make sure you tell a story and have a unique proposition. This is the essence of success online.)

10. Promote Your Website!

Think about how your visitors will find your website. Put your Web address everywhere possible including business cards, social media, advertising, and online business directories. Experiment with paid search advertisements to attract pay-per-click traffic to your website. (I will help you determine how to approach this.  Throwing money at ads online is not always the best way to build an audience or brand.  Targeted ads can work, but the customer avatar is critical to understand.  This is what I do for you as well.)

11. Track Performance

Understand how your website is performing and who is coming to your site. Website analytics can yield great insights into what you need to do more of, or what you need to change. You can install an external analytics program, or use one provided by your website builder tool or hosting company.  (Shopify has many of these reporting features included in a dashboard.  It also integrates perfectly with Google Analytics.)

12. Keep Up a Cycle of Continual Improvement

Continually optimize your site and develop useful content to your visitors based on what’s working.

Just a few of the reference websites I have built

www.davidburnell.com - you are here :)

www.camohq.com - Personally owned by me

https://condorelite.com/ - Designed and transferred knowledge

https://brickforces.com/ - Designed and transferred knowledge

There have been dozens more that I have built for other people, but I have transitioned the digital marketing and web management to them.  The touch and feel has changed so much that I do not feel good about using them as reference accounts here.

Contact me today for a free consultation on your digital marketing needs.